What makes you say yes?

This post is devoted to all the students who are in the business and sales field. But if you are like me and enjoy a little behavioural psychology, this presentation will fascinate you.

Pre discussion

  • What is it that makes us say yes to one person and no to the other?
  • What are the elements that make us trust in a product or a person?
  • Have you ever bought a good or service and was disappointed? What about the opposite?

The Video: The Science of Persuasion

I would divide the video into 2-3 min segments and stop after each principle to do a Tell Back.

This would also be a great presentation to do a comprehension mind map (video to come). That is to say, write down the 6 principles and ask students to say what they remember about them.

Ask students if these principles conjures any memories of times they were convinced of something. In other words, ask them about times when they trusted something or someone and why.

Finally, what do you think the author means by “ethical” persuasion?

Have a great discussion…